WordPress allows one a number of external links to show what is known as a blogroll. One can divide these links to import into categories, export, add, edit and delete. All these functions can be found under the dashboard links.
Links – Manage Links – Blogroll in WordPress
In the dashboard under links and you get a nice overview of all links and can add new links. Every single link can also be managed and edited afterwards. The name of the links do not necessarily have the website address (URL) agree. You can sort the links here by URL or name, which can be handy if you want to keep track.
Links or blogroll in WordPress
When adding a link, you have to enter in any case a name and a URL or web address of the link. To give the user a positive experience you should have the expectation that the user gets when reading the link to satisfy. I.e. one should choose a link or the content of the link appropriate name.
Incidentally, the link can also be a deep link. This means that the link is not necessarily limited to a home page out, but can also lead to special sub-pages of a partner site that promotes the positive surfing experience of the user.
Links – Blogroll in WordPress – other settings
Under Target (= target of the link) you can determine if the clicked link to open in the current or new window. This is a matter of taste or a tactical approach. My personal preference is to open the links in the same window to let. This is convenient for the user. The user would like to come back to my side, he can always have the backspace key.
Links – Blogroll in WordPress – Search Engine Optimization (SEO)
This function contributes to better link the external site. Especially when they are in the theme-related environment commitment, thus linked with theme related sites, thus, both the Google Pagerank and ranking will improve in search engine results. This effect is when you link with sites that are based on no-follow free working links.